You have to be a retard to rent rims. You can blame it on MTV's "Pimp My Ride" or simply a car culture gone crazy, but flashy chrome wheels are big. They're also expensive, typically costing $1,000 and up for a set. So a bunch of "rent to own" stores hawking rims and tires have sprung up to cater to those with expensive tastes and bad credit.

For example: At Rent A Wheel in Van Nuys, Calif., you can pay the cash price of $1,612 for a set of VCT Grissini wheels, or you can pay $62 a week for a year -- and pay for them exactly twice ($62 times 52 weeks is $3,224). But hey, there's no credit check involved -- or common sense, apparently.

Honestly, if you fall for this scheme, you deserve to stay broke. If you really must have the baddest wheels, you can save up for them in six months (or less, since you're likely to find a better deal if you shop around).

rims are sexy....rollin on dubs.....oh yeah! i need me a soldier

I really don't understand the cultures current facination with Rims???? Can someone please explain to me all the fuss is?

iT Is rEtArDeD

I guess that is why I found this story here and not in the wall street journal

Wait till you don't make a payment and then see how retarded you look up on blocks.