To build buzz for its animated show Aqua Teen Hunger Force, Turner Broadcasting’s Cartoon Network places electronic lightboards throughout Boston, triggering a bomb scare that shuts down two bridges, an expressway, a subway station, and a stretch of the Charles River. The devices depict a character from the show saluting passersby with an upraised middle finger.

Well it might be negative publicity but I bet it worked. I had never heard of the cartoon and probably wouldn't have unless they had done this stupid stunt. Maybe in some weird way it will get more people to check it out.

dude! i love auqa teen hunger force! its the funniest thing i have even seen in my life! i can believe they actually pulled off a stunt like that!
i wonder what character they used!? i hope it was Meatwad!

Yep, negative publicity works even better. I bet all kinds of people who had never heard of the cartoon went and checked it out after the stunt.