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Generation Y

This is a discussion on Generation Y within the Green Nazis forums, part of the Message Board category; In the United States alone, the “Y-Generation” accounts for 70 million consumers and spend approximately $172 billion per year, ...

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Old 06-10-2008
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Default Generation Y

In the United States alone, the “Y-Generation” accounts for 70 million consumers and spend approximately $172 billion per year, so it’s no wonder that a marketing professor at Bentley College wanted to survey a bunch of students to understand how they (or we) think about companies going green. Some of the results, however, are a bit surprising: the study showed perception is that Toyota, Honda, and Whole Food are the greenest brands, while Exxon Mobil, Hummer, and Ford came in as the least green brands. Keep reading to see the whole list, the reasons they were chosen, and to check out some interesting conclusions drawn from the study


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