t was announced today that SEKEB, a company from Sweden, is the first company in the world capable of providing verified sustainable ethanol. The difference between “verified sustainable ethanol” and regular ethanol is that the sustainable has to meet criteria covering the entire production cycle of the product, right from its harvesting. And because this ethanol is extracted from Brazilian sugarcane, SEKAB has assured its stakeholders and consumers that they use no child or slave labour, and are not damaging areas of the Brazilian rainforests. Besides the social criteria that need to be met, SEKAB has also introduced environmental and climate criteria to make sure that the fuel is properly treated right until it’s pumped into a vehicle. SEKAB provides nearly 90% of all ethanol in Sweden, and with their announcement today, it is certain that their popularity will be on the rise. If you’re going to be driving a flexi-fuel car in the next few years, don’t be surprised if your ethanol was environmentally produced with the help of SEKAB